KRUPS North America, Inc. has introduced "BioCare" oral care products, a new series of state-of-the-art cordless dental care products, representing KRUPS foray into the fast growth of oral care category. The KRUPS "BioCare" product series includes: BioCare System, a combination cordless water jet and plaque remover; BioCare Plus, a cordless plaque remover with a three minute automatic shut-off; and BioCare, a convenient cordless plaque remover. "We're very excited about our new BioCare products," said John Nicholas, Vice President of Marketing for KRUPS North America, Inc. "We are providing retailers and consumers with an innovative product series that has been missing in home dental care, and aggressively extending our brand beyond housewares to ensure continued growth and leadership." All BioCare products feature an exclusive Anatomically Designed Brush Head which combines the longest bristles with the most compact brush head on the market, according to the Company. The BioCare line is proven to outperform manual brushing in removing plaque and minimizing gum inflammation. |
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